Analysis of social media data to inform UK cardiovascular health equity strategies

• High level description of what our methodology and technology can provide above traditional market research.
• Why we decided to tackle this subject:
• Cardiovascular diseases are estimated to take 153,000 lives in the UK every year, and 17.9 million lives globally
• There is a proven disparity in quality of cardiovascular health because of social determinants of health like, sex and gender, and neighbourhood poverty, a root cause of which is inequality and bias.

Presented by Beth Fordham to in a 40 minute bitesize webinar.

Have you watched the LWN in Conversation webinar delivered by Beth Fordham and Lucy Bell? Click to watch it On- Demand:

Unlocking inequalities with social media: Equality in cardiovascular care

All delegates who attend will have the opportunity to receive a certificate of participation for CPD and access to presentation slides on submission of evaluation via MedAll.

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This webinars is part of the LWN series provided FREE to increase accessibility to all

At LWN we feel it is important to continue to deliver FREE webinars, especially during the current cost of living crisis and global disasters restricting attendees’ ability to continue their professional development in healthcare and medical education. The trainers volunteer to deliver webinars without payment however there are back-office costs that have to be covered. If you would like to donate towards the costs incurred in providing webinars to help LWN continue to offer free webinars, we would be delighted!

Please visit our LWN Donations page by clicking HERE

About Beth

Beth:

Beth has nearly 20 years’ experience in the digital sector. The early days in SMS marketing led to project managing website builds and smartphone apps, and in 2012 she joined Black Swan Data where she delivered social data insights for clients such as PepsiCo, Disney and GSK.

Having volunteered for White Swan, Black Swan Data’s healthcare charity, since its creation in 2015, she transitioned to a full time role managing day-to-day operations in 2019.

Beth now leads the development of Million Minds (White Swan’s tool to accelerate the path to diagnosis) and also manages the commissioned and volunteer patient insight projects.